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Code of Ethics for Utah Insurance Professionals!
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To hold the selling, service and administration of
health insurance and related products and services as a professional
and public trust and do all in my power to maintain its prestige.
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To keep paramount the needs of those whom I serve.
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To respect my clients' trust in me, and to never
do anything which would betray their trust or confidence.
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To give all service possible when service is
needed.
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To present policies factually and accurately,
providing all information necessary for the issuance of sound
insurance coverage to the public I serve.
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To use no advertising which I know may be false or
misleading.
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To consider the sale, service and administration
of health insurance and related products and services as a career,
to know and abide by the laws of any jurisdiction Federal and State
in which I practice and seek constantly to increase my knowledge and
improve my ability to meet the needs of my clients.
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To be fair and just to my competitors, and to
engage in no practices which may reflect unfavorably on myself or my
industry.
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To treat prospects, clients and companies fairly
by submitting applications which reveal all available information
pertinent to underwriting a policy.
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To extend honest and professional conduct to my
clients, associates, fellow agents and brokers, and the company or
companies whose products I represent.
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